Tag Sales Increase as M6toll Customers Rush to Sign up for Savings


An increasing number of motorists are signing up for a Tag account on the M6toll to qualify for a new discount scheme on Britain's first privately-funded motorway.

Standard toll rates will go up for the first time on Tuesday 14 June 2005. But from that date customers with a Tag, the M6toll's electronic payment system, will save five per cent on each journey they make. The savings are being introduced to benefit regular commuters and business users and since the announcement Tag sales have rocketed.

Tom Fanning, managing director of M6toll operator Midland Expressway Limited, said: "The road has always offered value for money as a free-flowing alternative to the congested M6. This new discount for Tag account holders rewards our most loyal customers and provides even greater value for money.

"Since we announced the discount, applications to open Tag accounts have increased by more than 50 per cent compared with the same period last year. All existing and new Tag customers will benefit from the discount scheme."

The Tag is fitted to a vehicle's windscreen and allows drivers to pass through a toll station without stopping to pay by cash or card. Tag accounts can be opened for a monthly lease fee of only 50 pence per Tag.

The M6toll has dedicated Tag Lanes and Tag account holders can access their account details online 24 hours a day.

A full explanation of the terms and conditions of the Tag account and the Tag discounts can be found on the website www.m6toll.co.uk

From Tuesday 14 June the motorway's day rate tariffs at the main Toll Plazas will be £2.50 for Class 1 vehicles (e.g. motorbikes) and £3.50 for Class 2 vehicles (e.g. cars), an increase of 50p. There will be a £1 increase to £7 for vehicles in Classes 3, 4 and 5 (e.g. cars with trailer, vans and HGVs).