Free Travel on the M6toll for Coaches Which Stop at Services

Coach drivers who take their passengers for a relaxing stop at its acclaimed motorway service area at Norton Canes will be issued with a voucher which gives them free passage on the 27-mile motorway.

M6toll operator Midland Expressway Limited (MEL) has teamed up with RoadChef, which runs the motorway's only services site, for the special offer. It will save each coach a £6 toll.

Coaches with passengers simply have to call into the Norton Canes RoadChef, which is located between junctions T6 and T7 on the M6toll and fill in their details for the free travel voucher. The voucher must then be handed in at any attended toll booth on the M6toll and the coach will be allowed free passage.

Tom Fanning, managing director of MEL, said: "More and more coach and leisure travellers are choosing the M6 toll to get to their destinations on time and to avoid the stress of the congested M6.

"This offer will encourage more coach companies to discover the ease, convenience and reliability of our world-class motorway.

"The time saved will also allow their passengers to take advantage of the superb facilities at Norton Canes."

The 68-acre services site has dedicated coach parking for 25 vehicles. Its contemporary main building offers open-plan dining areas with options of self service and food cooked to order. There is also a Costa Coffee outlet, a Wimpy restaurant and a ReStore shop selling a range of goods.

Outside there are water features and seating and an exercise trail with viewpoint and picnic areas.

Martin Grant, chief executive of RoadChef, said: "This joint promotion is great news for coach operators and their passengers. We can welcome them to the best motorway service area in the UK and they can experience a comfortable, delay-free journey on the M6toll."

Northampton-based Hunsbury Coach Travel has used the M6toll regularly to avoid congestion since the route opened.

Proprietor Richard Wootton said: "It's made life easier and more relaxing for our drivers who know they can save time. We will definitely be taking up the free travel offer by calling in at RoadChef as the facilities there are first rate."

The free coach travel offer runs for a limited period. It is part of a marketing drive to raise awareness of the benefits of the privately-funded motorway which is currently the route of choice for up to 45,000 vehicles daily.

MEL has also launched a campaign to encourage more customers to use its electronic Tag payment system. A Tag fitted to a vehicle's windscreen enables the driver to cruise through dedicated Toll Lanes without having to stop.

Notes to Editors:
The offer is for coaches with passengers only. The voucher issued from RoadChef Norton Canes is valid for one journey only on the day it is received. It must be presented at an attended toll booth with the driver's name and company details completed. Photocopied, damaged, illegible or defaced vouchers are invalid.

RoadChef Motorways Ltd reserves the right to vary the promotion or to cease issuing vouchers without notice.