M6toll Supports Easter Safety Campaign to Get Tired Drivers to Take a Break

The M6toll has given its support behind a national road safety Toll assistants will give out 10,000 information leaflets to motorists in the run-up to the Easter Weekend (March 25-28), which is expected to be the busiest of the year so far on Britain's first privately-funded motorway.

M6toll operator Midland Expressway Limited (MEL) is backing the Department for Transport's THINK! Campaign to help keep drivers safe.

Government research has found that falling asleep at the wheel accounts for up to 20 per cent of accidents on motorways or similar roads, and as many as one in ten of all crashes on Britain's roads.

Tom Fanning, managing director of MEL, said: "We take road safety and the well being of our customers very seriously and we are delighted to support this government initiative.

"There is no doubt that the M6toll can allow drivers to reduce the time they spend in their vehicles. And our Motorway Service Area at Norton Canes, which is operated by RoadChef, encourages drivers to take a break with some of the best facilities in the country."

Sleep-related crashes are more likely to result in serious injury because a tired driver does not react as quickly.

Safety tips for drivers to avoid tiredness include:
• Avoid making long trips between midnight and 6am when natural alertness is low.
• Stop for a 15 minute break every two hours on a long journey. Find a safe place to stop - but not on the hard shoulder.
• Drinking 2 cups of coffee or other high caffeine drink and having a rest to allow time for the caffeine to kick in are effective methods of combating tiredness.

Opening the window or turning up the radio does little to prevent a driver from falling asleep at the wheel, say safety experts

The 27-mile M6toll is used by an average of 47,000 vehicles on workdays. It expects to be the route of choice for thousands of people who will take a break this Easter and want to avoid the congestion on the M6.