M6toll Gears Up for Drive for Charity Day

All the tolls paid by those who use Britain's first privately funded motorway on Wednesday 13 July will be distributed to the chosen good causes - the NSPCC (National Society for the Prevention of Cruelty to Children), Marie Curie Cancer Care and the Staffordshire and Warwickshire Wildlife Trusts.

To celebrate the day with its customers, operator Midland Expressway Limited (MEL) will host a fun day at Norton Canes service area between junctions T6 and T7.

Drivers and passengers who call into the RoadChef services will be able to see a replica of Harry Potter's car on display from 10am to 5pm and the Aston Martin Vanquish used to promote the James Bond film 'Die Another Day' will be on show from 12 noon to 13.30pm.

There will be stalls and displays, including the fire, police and ambulance services, information on the work of the charities, plus free goody bags and balloons for children. Collection buckets at the site will allow customers to boost the Drive for Charity proceeds still further.

Tom Fanning, managing director of MEL, said: "We're working with our chosen charities to make the M6toll's first annual Drive for Charity a successful day and we hope our customers will give their support.

"How much the charities receive will depend on how many drivers use the road over the 24-hour period.

"The M6toll has made a major impact on the region by giving people the choice of a free flowing alternative to the congested M6. The net toll revenue given away will have a major impact on these charities who work to benefit the community in a variety of ways."

After VAT is deducted, all the tolls paid on 13 July will go to the selected charities, which will benefit from the first three years of the Drive for Charity initiative.

M6toll customers who wish to give more than their toll fee can make a donation in the collection buckets at the RoadChef services on the day. Alternatively they can send a cheque made payable to Midland Expressway Limited to the freepost address Drive for Charity, Midland Expressway Limited, Operations Centre, FREEPOST, NAT 9069, Weeford, Lichfield, WS14 0PQ.

In addition to the three main charities, part of the money raised on the day will help fund MEL's ongoing charitable support for the County Air Ambulance and the Green Arc Partnership.

Drive for Charity is already established and popular in Australia where, on one day a year, MEL's owner Macquarie Infrastructure Group donates the net revenue of its toll motorways to good causes.