M6toll funds vital equipment for life saving charity

Midland Expressway Limited has generously covered the £10,000 expense as part of their promise to support the charity for a further three years.

The business has faithfully supported the charity since 2004 and this substantial donation raises their total contributions to £170,000.

The flight suit appeal was part of a renovation initiative to celebrate the charity's 20th anniversary. This renovation included refurbishment of the charity's Staffordshire Air Base, earlier this year. The base at Tatenhill recently unveiled a new hanger, helipad and crew accommodation and this refurbishment was only made possible by funding from local businesses.

Tom Fanning, CEO of MEL, explains why Midlands Air Ambulance charity is so important to the company. He said; "It's a sad fact that over 50% of the incidents the Air Ambulance responds to are road traffic accidents. We believe it is only right that we support the charity as much as we can, after all they watch over our roads and our customers."

Stef Langford-Brown, Corporate Fundraising Manager for the Charity said; "Midlands Air Ambulance receives no government or national lottery funding and relies solely on the generosity of the public. We need to raise £6million every year simply to operate. A substantial part of that figure is raised by the support of local companies and we are ever grateful for their support."


MAA oct-11


Notes to Editors - Midlands Air Ambulance


Jason  Levy on 0800 8402040 / jason.levy@midlandsairambulance.com

  • Who are we?  Midlands Air Ambulance serves the largest air ambulance region in the UK. This includes the communities of Gloucestershire, Herefordshire, Shropshire, Staffordshire, West Midlands and Worcestershire; representing a population in excess of 6 million.

Since flying its first mission in 1991, the Charity now responds to more than 3000 mercy missions each year making Midlands Air Ambulance one of the longest established and busiest air ambulance operators in the UK.

  • What do we do: Every year Midlands Air Ambulance crew attend over 1000 road traffic accidents on some of the most congested motorway networks in the country. In the last 12 months, the Midlands Air Ambulance Charity has attended 1048 road traffic accidents on some of the most congested motorway networks in the country, responded to 175 industrial accidents, 432 sporting injuries, completed 100 emergency hospital transfers and airlifted 188 children. 
  • The Golden Hour:If a patient reaches hospital within 60 minutes of injury, their chances of survival are dramatically increased. The maximum flying time to hospital from anywhere in the region is les than 15 minutes, meaning the charities rapid response is vital to saving lives. 
  • The cost:Each year it costs £6 million just to keep the three charity helicopters operational. The charity receives no funding from the government or National Lottery so relies entirely on the support and generosity of local people and businesses. 
  • Our bases: The three air ambulance helicopters are based at Cosford Air Base, near Shifnal Shropshire (covering Shropshire and the West Midlands), Tatenhill Air Base, near Burton-on-Trent Staffordshire (covering Staffordshire and the West Midlands), and Strensham Services on the M5 Worcestershire (covering Herefordshire, Gloucestershire and Worcestershire).