Roadchef open world’s largest Costa Coffee

In 2014 Costa Norton Canes will serve as many customers as the population of Birmingham and have 10.2 tons of coffee - the equivalent of 19 African elephants - delivered.

The world's largest (by volume sales) Costa Coffee has opened at Roadchef's Norton Canes service area. Capable of well over £100k of sales per week the unit has been designed to cope with the massive footfall visiting the M6 toll road service area. "In our busiest week, over 106,000 people walk through the doors here at Norton Canes and this store will allow us to serve them great coffee faster than ever before" said Site Director Peter Watson.

Each year, the new store expects to serve over 1 million customers, prepare 840,000 hot drinks for drivers, including 279,600 lattes, and to have 10.2 tons of coffee delivered. That's the equivalent of serving coffees to the entire population of Birmingham.

With thirty outlets across the Roadchef estate, Costa has operated at Roadchef sites since 1999 and this latest, largest outlet will have six service positions, thirty baristas and six coffee machines.

Roadchef CEO Simon Turl said: "We are extremely proud to operate the World's Largest Costa at Norton Canes service area and cannot wait to see what the unit is capable of during our peak trading period in the summer."

A Costa representative said: "As the nation's favourite coffee shop chain, it has been great to work with Roadchef to create a unit of this scale, allowing us to serve our on-the-go coffee lovers in this brand new and unique environment on the UK's first Motorway Toll Road"

About Roadchef

Roadchef is one of the UK's leading motorway and trunk road service operators. With 30 locations, the company aims to provide a restful and relaxing environment for over 44 million visitors to its sites each year.

Popular brands located at certain sites include McDonald's, Costa, WHSmith and Days Inn. In addition, Roadchef's own branded offerings include The Burger Company, Fresh Food Café and Restbite.

(article : Hospitality & Catering News : 25 April 2014)costa