M6toll gears up for Drive for Charity Event

Following the successful relaunch of the M6toll Drive for Charity event, Midland Expressway Limited (MEL) will be donating a further £50,000 to local charity and community projects.

As part of a fundraising event on Friday 7th August, MEL (the owner and operator of the M6toll) will donate £10,000 from the day’s toll revenues to each of the following three organisations:  Violets in Bloom; Queen Elizabeth Hospital Birmingham Charity and Fisher House UK; and Staffordshire Search & Rescue Team. A further £20,000 will be allocated to support a range of local community projects over the next 12 months.

To celebrate alongside its customers, MEL will be hosting the Drive for Charity fundraising event and fun day at the M6toll Motorway Service Area (MSA) at Norton Canes.  The MSA, is operated by Roadchef and located between junctions T6 and T7 of the M6toll.

Between 11am and 3pm, customers will be able to visit stalls and displays to find out more about the work of the three charities as well as the emergency services and the Midlands Air Ambulance. There will also be lots of activities to keep the children entertained and plenty of opportunity to allow customers to donate and boost the Drive for Charity proceeds still further.

The three charities have been chosen by MEL's Social Committee and the money donated by MEL, and raised at the Drive for Charity event is in addition to MEL's ongoing charitable support for Midlands Air Ambulance.

Andy Pearson, MEL's Chief Executive, said: "The chosen charities all assist the local community in different ways, whether that's through the provision of much needed support for recently bereaved parents; supporting the patients of University Hospitals Birmingham NHS Foundation Trust and the UK’s military patients who are treated at the Royal Centre for Defence Medicine at Selly Oak hospital; or by locating and rescuing missing people in urban and rural lowland areas. Our Social Committee and the wider M6toll team are extremely proud to be able to offer both monetary support and also voluntary support, giving their own time to participate in charity work and fundraising events, such as our popular Drive for Charity."

Sofia Voutianitis, Corporate Partnerships Manager, for Midlands Air Ambulance Charity, said: “M6toll has been enormously supportive of our vitally important service for over ten years, and we have previously recognised the company at our Recognition Awards for their generous commitment. The additional contribution is greatly appreciated and will help fund future life saving air ambulance missions in the region.”

Kerry Mornington, Chief Executive of Violets in Bloom added: “We were absolutely thrilled to hear that we had been selected.  As a small charity this will not only provide us with financial assistance, but will also mean continuing support from the wonderful staff at M6toll, and of course the credibility of being in partnership with such a reputable company. The £10,000 will be used toward our endeavour to help bereaved parents and their families with much needed support after the loss of a child.”

QEHB Charity Chief Executive, Mike Hammond, said: “We are thrilled to have been chosen as one of M6toll’s three charities and are delighted to welcome them to the QEHB Charity team. The support from M6toll will be invaluable to the charity and the thousands of patients, staff and families we support. The money raised will be used to fund added extras, like a teacher for teenagers with cancer and slippers for elderly patients, as well as cutting edge equipment and vital medical research. Funds generously donated by M6toll will also help fund free accommodation to families of ill or injured military troops at Fisher House, our ‘home away from home’ on site of the Queen Elizabeth Hospital. We look forward to working closely with everyone at M6toll for the next 12 months and thank them again for their invaluable support of QEHB Charity.”

Paul Keen, Chairman of SSART added: "I'm not entirely sure where to start with the thanks for the huge award granted to us by MEL.  To say that £10,000 is a significant amount to our rescue service would boil down to a good old fashioned British understatement!  This is enormous news for us and will have a major impact on our Team's capability to assist police in providing Search and Rescue services to the people of Staffordshire. We would have to fundraise for a couple of years or so to raise enough funds to consider a replacement vehicle. This money will make a massive difference to our resources and enable our dog team and searchers to reach the scene of missing persons incidents quickly and efficiently and carrying essential life-saving equipment. We cannot thank MEL enough for supporting our work so generously, and for helping us to help vulnerable missing persons and their families at their greatest time of need"

The MEL Social Committee will be working closely with members of staff to choose those community projects close to their hearts which will benefit from smaller donations from the remaining £20,000 fund over the next 12 months.

MEL's Social Committee is always on the lookout for local charities and community projects to support.  To register your charity or community project with MEL for consideration to receive fundraising or practical (volunteering) support now or in the future visit www.m6toll.co.uk for further information or email d4c@m6toll.co.uk