Midland Expressway Limited (MEL) has given drivers using the M6toll more than £1,000 of prizes at a special ‘Giveaway Day.’

The event, which took place at the Roadchef Norton Canes motorway services, was to celebrate customer numbers topping the 170 million mark.

Throughout the day, the M6toll Giveaway Crew gave away various freebies to lucky customers, including free passage on the M6toll, Quick Start M6toll Tags, free food and drink and sweets and balloons for children. Some lucky customers even won a full tank of fuel from BP.

MEL’s CEO, Tom Fanning, said: “We were delighted to have seen the 170 millionth driver pass along the M6toll so were keen to celebrate this threshold with our customers.  The Giveaway Day was a great success and it was fantastic to see the look of surprise and joy on the lucky customers’ faces when they received their treats courtesy of the Giveaway Crew. ”

James Hodson, MEL’s Director of Motorway Operations, added: “Everyone loves a ‘freebie’ and this was our way of thanking our customers who use the M6toll. The Giveaway Crew gave away more than £1,000 worth of treats and a great day was had by both staff and customers alike!”

“It was good to meet with such a wide range of customers, from locals who are regular users of the M6toll to families heading off on holiday.”

MEL is planing to schedule further Giveaway Days.  To ensure that you do not miss out on the fun follow @m6tollroad on Twitter or visit parsing XSLT file: \xslt\GalleryRenderer.xslt