Midland Expressway Limited (MEL), operators of the M6toll have announced today that in recognition of their 170 millionth customer they will be hosting a ‘Giveaway Day’ on Friday 6th March at Roadchef Norton Canes motorway services.

MEL’s CEO, Tom Fanning, said “the M6toll is now in its 11th year of operation with currently over 45,000 customers continuing to choose to use the M6toll on a daily basis rather than the congested M6. I wanted to celebrate the fact that we will have reached our 170 millionth customer threshold by way of giving a little something back to our customers.  The main aim of our Giveaway Day is to say thank you to our customers and hopefully put a smile on their faces before continuing their journey.”

On the run up to the day, the 170 millionth customer will be identified by M6toll staff and will be handed an invitation to join the M6toll Giveaway Crew on the 6th March where he or she will be presented with a year’s free passage on the M6toll.

On the day, there will be an M6toll Giveaway Crew at Roadchef Norton Canes which is located between junctions T6 and T7 on the M6toll.  Customers visiting the services on that day could be in with a chance of winning various freebies; ranging from a voucher for free passage on the M6toll to paying for a families fuel bill at the BP service station.

For additional information on the run up to the Giveaway Day, visit www.m6toll.co.uk or follow M6toll on Twitter @m6tollroad.


IMAGE: (FROM M6TOLL’S GIVEAWAY DAY IN JULY 2014) Pictured from left to right – Karen Johnstone (Tag Account Manager), John Abnett (MEL’s 160 millionth customer), Claire Wawrzynczyk (Customer Accounts Administrator) and James Hodson (Director of Motorway Operations)