‘IT MAY HURT A LITTLE’ BEAR GRYLLS AFRICAN SURVIVAL CHALLENGE TO AID MIDLANDS AIR AMBULANCE CHARITY

From urban highway to wild wilderness - James Hodson, Director of Motorway Operations, for the M6toll, has his sights set on survival with a five-day wilderness adventure for charity.

He will take on the Bear Grylls ‘Survival in Africa’ challenge this November in aid of Midlands Air Ambulance Charity (MACC),alongside an 11 strong team of fellow MACC supporters with the aim of raising £100,000 for the emergency service. They will travel to Victoria Falls in Zimbabwe where they will pit their survival instincts against nature and Africa’s ‘big five’; lion, leopard, rhino, elephant and buffalo which roam the area.  

On arrival, James will have a short briefing on survival techniques before setting off to the bush base camp. Along the journey, he will need to track and hunt, learn to purify rancid water, make fires and skin and prepare food. In addition the team will white water raft and cross treacherous terrain to reach their final beach destination on day four - surviving the elements and dangers overnight in preparation for a helicopter rescue on top of a gorge.

James said: “This is a true test of instinct, spirit, resourcefulness and courage. At times I’m sure it will severely test our self-reliance. Stripped of modern day comforts I’m hoping to learn a lot about myself. Ultimately though, it’s about raising funds for Midlands Air Ambulance Charity and recognising the difficult and vital role they play on a daily basis to the survival of others. I’ve set myself a target of £10,000 and I’m hoping that businesses I work with as well as friends, family and other air ambulance supporters will help me get there.”

James has also set up a justgiving page for donations https://www.justgiving.com/jim-hodson 

Midland Expressway Limited has been a long term supporter of Midland Air Ambulance Charity having donated over £250,000 towards their work since the m6toll opened.

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