M6toll Freebie Friday gets ready for milestone customer

M6toll operators, Midland Expressway Limited (MEL), will this week register their 200 millionth customer and invite them become the guest of honour at their ‘Freebie Friday’ event on Friday 2 December at Roadchef, Norton Canes motorway services.

On the run up to the day, the lucky 200 millionth customer will be identified by M6toll staff and handed an invitation to join the M6toll team at the event where he or she will be presented with a special M6toll tag* entitling them to a year’s free passage on the M6toll.

MEL’s Director of Motorway Operations, James Hodson said “This December’s Freebie Friday is a very special one. 200 million is a major milestone for us. That’s why we are awarding two M6toll Tags, rewarding both a car and commercial vehicle driver with free passage on the M6toll for a year. There will also be separate free prize draw competition to win a M6toll Tag on the day. Every day we welcome over 52,000 customers who appreciate the reliability and value the M6toll can add to their journey. The family feel to the event gives a little something back to our customers as they take a break at the recently extended motorway services area.”

On the day itself, there will be an M6toll team at Roadchef Norton Canes which is located between junctions T6 and T7 on the M6toll. Customers visiting the services on that day between 11am and 3pm can enjoy the ‘prize every time lucky dip’ for an assortment of prizes, including goody bags, balloons for the children, a voucher for free travel on the M6toll and £10 to spend in Roadchef brands such as McDonalds and Costa.

For additional information on the run up to ‘Freebie Friday’, visit www.m6toll.co.uk or follow M6toll on Twitter @m6tollroad.

* The tag is a small electronic device which is fitted to a driver’s windscreen and allows users to pre-pay for passage on the M6toll and pass through a dedicated lane usually without the need to stop. Tags cost a monthly lease fee of £1 per Tag and provide a 5 per cent discount per trip.