M6toll gear up “Freebie Friday” for their customers

M6toll operators, Midland Expressway Limited (MEL), will this week register their 190 millionth customer and invite them become the guest of honour at their ‘Freebie Friday’ event on Friday 6 May at Roadchef Norton Canes motorway services.

On the run up to the day, the lucky 190 millionth customer will be identified by M6toll staff and handed an invitation to join the M6toll team at the event where he or she will be presented with a special M6toll tag* entitling them to a year’s free passage on the M6toll.

MEL’s Director of Motorway Operations, James Hodson said “Freebie Friday is a celebration of reaching a new customer milestone in what is now our twelfth year of operation. The M6toll is now the daily choice of over 47,000 customers who appreciate the reliability and value the m6toll can add to their journey. The family feel to the event gives a little something back to our customers as they take a break at the recently extended motorway services area.”

On the day itself, there will be an M6toll team at Roadchef Norton Canes which is located between junctions T6 and T7 on the M6toll. Customers visiting the services on that day between 11am and 3pm can enjoy the ‘prize every time lucky dip’ for an assortment of prizes, including goody bags, a voucher for free travel on the M6toll and £10 to spend in Roadchef.

For additional information on the run up to ‘Freebie Friday’, visit www.m6toll.co.uk or follow M6toll on Twitter @m6tollroad.

* The tag is a small electronic device which is fitted to a driver’s windscreen and allows users to pre-pay for passage on the M6toll and pass through a dedicated lane usually without the need to stop. Tags cost a monthly lease fee of £1 per Tag and provide a 5 per cent discount per trip.