M6toll’s Drive for Charity announces support for Ronald McDonald House Birmingham

Following the successful relaunch of the M6toll Drive for Charity event 2017/2018, Midland Expressway Limited (MEL), operators of M6toll, have today announced their donation of £20,000 to local charity Ronald McDonald House Birmingham.

The M6toll motorway service area in Norton Canes will host a Drive for Charity fundraising event on 24th August 2017. During the event MEL will award Ronald McDonald House Birmingham with their generous donation of £20,000. MEL will also be donating a further £20,000 to Midlands Air Ambulance, and £20,000 to support a range of local community projects over the next 12 months through their Drive for Charity scheme. The fundraising event will also consist of activities to keep children entertained, and plenty of opportunities to allow customers to donate and boost the Drive for Charity proceeds further.

As an independent charity, Ronald McDonald House Birmingham relies on the support and generosity of volunteers, fundraisers and donors, and thanks to their tireless efforts the Houses are able to help over 7,000 families each year. It is their mission to ensure that they have sufficient funds and expertise to develop and sustain free accommodation at every specialist children’s hospital in the UK.

House Manager, Libby Aston, Ronald McDonald House Birmingham, said, “We’re delighted to have been chosen for the [Midland Expressway Ltd] Drive for Charity initiative, which will help us to support families who are going through the toughest times. As part of an independent charity, we rely on support to run our Houses and build new ones, and every penny really does make a difference and ensure that we can continue to support sick children and their families, every step of the way.”

From initial discussions, Ronald McDonald House Birmingham have stated that £10,000 of the donation from MEL’s Drive for Charity scheme would fund a room within the house for 12 months. MEL are also looking at alternative opportunities for the remainder of the donation, including a ‘legacy’ project within the house such as re-furbishing a play room, games room or outside space. 

James Hodson, director of motorway operations for Midland Expressway said, “Our Social Committee and the wider M6toll team are extremely proud to be able to offer both monetary and voluntary support to charities like Ronald McDonald House Birmingham. We feel that our donation to Ronald McDonald House Birmingham this year was so very deserving of our support, and are proud to announce our sponsorship for the year 2017-18".

The MEL’s Social Committee will be working closely with members of their team to choose community projects close to their hearts, which will benefit from the remaining £20,000 fund over the next 12 months.

MEL's Social Committee is always on the lookout for local charities and community projects to support.  To register your charity or community project with MEL for consideration to receive fundraising or practical support now, or in the future, visit www.m6toll.co.uk for further information or email d4c@m6toll.co.uk