A project to support homeless people in the Birmingham area has been backed by M6toll’s Drive For Charity initiative.

The charity scheme donates thousands of pounds to good causes across the West Midlands region every year, with ‘Bags for Brummies’ selected as the latest to benefit.

The project, organised by charity LoveBrum, sees local businesses and volunteers donating items for homeless people in the city, handed out in bags sponsored by M6toll.

Maxine Estevez of M6toll, said: “We were honoured to be asked to support this worthy campaign, as part of our year-long partnership with LoveBrum. Some of our team volunteered to help pack the Bags for Brummies and we hope they bring real comfort to those in need at Christmas.”

With an estimated one in 73 people in Birmingham now sleeping on the streets, LoveBrum drew up a wish list of essential supplies such as warm clothing, toiletries, sleeping bags and small gifts.

These were packed at a volunteer session at Millennium Point and will be handed out at a Christmas dinner hosted by homeless charity Let’s Feed Brum at St. Phillips Cathedral on 22 December.

LoveBrum’s executive director, Paul Mitchell, added: “I am delighted with the support we have had this year for our Bags for Brummies campaign. It’s great to see not only residents of the city, but also businesses both big and small getting involved and donating what they can. The winter months are extremely tough for those living on the streets and we hope that these bags can help alleviate that struggle, even slightly, for people in that situation.”

Other companies sponsoring the project include Gymshark, Zellig, Solihull Fire Station, Sweetmeat Inc. and Mobile People.Powered.Logistics.

Details of community and charity support work undertaken by M6toll under its Drive For Charity programme can be found at

The M6toll runs for 27 miles, from Junction 3a on the M6 all the way round the North East of the West Midlands, re-joining the M6 at Junction 11a. The road has an exemplary safety record and is equipped with emergency telephones, 24-hour CCTV monitoring and mobile Incident Support Units.