Drive for Charity

M6toll and Midlands Air Ambulance: Driving Change, Saving Lives!​

We are proud to continue our 2-year partnership with Midlands Air Ambulance Charity as part of our Drive for Charity initiative.​

For 21 years, we’ve supported Midlands Air Ambulance, donating over £500,000 and funding hundreds of lifesaving missions. We’ve also backed campaigns like Sky Champs, providing educational activities for children.​

​Our partnership will focus on:​

•  Education and safety projects, including the Clinical / First Aid Educational Programme​
•  Wear it Red campaign​
• Cannock Chase Running Festival.
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“We are incredibly proud to continue our partnership with Midlands Air Ambulance Charity. Together, we can make a significant impact and save more lives.”​

Jo Seabright, Customer Experience and Marketing & Communications Director at M6toll​

​Join us in supporting this incredible cause and making a difference in our community!

We are excited to continue into our second year with the Lichfield & Hatherton Canals Restoration Trust (LHCRT) as part of our Drive for Charity initiative, focusing on ‘Community and Culture.’​

​The Restoration Trust is entirely volunteer-led and is dedicated to restoring the historic 7-mile Lichfield Canal, which was completed in 1797 but was abandoned in 1954 due to the decline of the national inland waterways network. Their goal is to bring this significant waterway back to its former glory and recreate the gateway to the Birmingham Canal Navigations.​

​We have a long-standing relationship with the Trust, as the Lichfield Canal Aqueduct spans the motorway, having been installed before the road opened to traffic in 2003. The aqueduct remains unconnected to the canal, as restoration continues.​

​​Our new partnership will focus on:

• providing much-needed tools, equipment, and resources for personal and public safety to support the volunteer teams.
• The Trust’s education programme with local communities, schools, and Scout groups on restoration and biodiversity projects.​

​ “We are incredibly proud to partner with Lichfield & Hatherton Canals Restoration Trust. This collaboration reflects our commitment to supporting community and cultural initiatives that make a positive impact on our environment and local heritage. Our teams are eager to volunteer their time and get involved in these meaningful projects.” 

Jo Seabright, Customer Experience and Marketing & Communications Director at M6toll​

​Join us in supporting this incredible cause and making a difference in our community!

The  long‑term strategic partnership will be delivered through M6toll’s Drive for Charity initiative and will strengthen its commitment to sustainability, biodiversity, and environmental education across the region.

South Staffordshire College is one of the region’s largest further education providers. Its Rodbaston College delivers hands‑on, industry‑focused training in animal care, agriculture, countryside management and veterinary care, alongside a broad range of trade and technical qualifications.

The link up with the college aims to demonstrate the rich and diverse ecosystem that has developed along the motorway corridor. Together, M6toll colleagues and students from Rodbaston will undertake a series of conservation, monitoring, and habitat‑enhancement projects to better understand and protect the wildlife that calls the route home.

This year’s programme will focus on initial species monitoring, with students from Rodbaston’s Animal Management courses joining M6toll teams on site to:

• Identify mammals inhabiting M6toll land
• Install and monitor camera traps, with M6toll colleagues receiving specialist training
• Conduct mammal and habitat surveys
• Support conservation work around mammal passes
• Carry out habitat identification and ecological assessments