Our legendary Drive for Charity campaign is back on the road for 2026!
After raising over £1.2 million in donations over the past 21 years, we’re shifting gears for 2026 with a bold new goal — to make an even bigger impact for the communities we support!
Here’s What We’re Doing
Our dedication to the well-being of our local community extends far beyond the toll booths. We genuinely care about the towns and villages around the motorway, and our Drive for Charity campaign is crafted to support them.
- Strategic Charity Partnerships: We’re teaming up with three local charities for two years, focusing on education & safety, sustainability & biodiversity, and community & culture.
- On the Road School Travel Scheme: Schools and colleges will keep cruising the M6toll for free through an upgraded breeze account.
- In the Community Scheme: Inviting grassroots projects to apply for funding based on quarterly themes, starting with a focus on support for the Elderly.
M6toll and Midlands Air Ambulance: Driving Change, Saving Lives!
We are proud to continue our 2-year partnership with Midlands Air Ambulance Charity as part of our Drive for Charity initiative.
For 21 years, we’ve supported Midlands Air Ambulance, donating over £500,000 and funding hundreds of lifesaving missions. We’ve also backed campaigns like Sky Champs, providing educational activities for children.
Our partnership will focus on:
- Education and safety projects, including the Clinical / First Aid Educational Programme
- Wear it Red campaign
- Cannock Chase Running Festival.
“We are incredibly proud to continue our partnership with Midlands Air Ambulance Charity. Together, we can make a significant impact and save more lives.”
Jo Seabright, Customer Experience and Marketing & Communications Director at M6toll
Join us in supporting this incredible cause and making a difference in our community!
We are excited to continue into our second year with the Lichfield & Hatherton Canals Restoration Trust (LHCRT) as part of our Drive for Charity initiative, focusing on ‘Community and Culture.’
The Restoration Trust is entirely volunteer-led and is dedicated to restoring the historic 7-mile Lichfield Canal, which was completed in 1797 but was abandoned in 1954 due to the decline of the national inland waterways network. Their goal is to bring this significant waterway back to its former glory and recreate the gateway to the Birmingham Canal Navigations.
We have a long-standing relationship with the Trust, as the Lichfield Canal Aqueduct spans the motorway, having been installed before the road opened to traffic in 2003. The aqueduct remains unconnected to the canal, as restoration continues.
Our new partnership will focus on:
- providing much-needed tools, equipment, and resources for personal and public safety to support the volunteer teams.
- The Trust’s education programme with local communities, schools, and Scout groups on restoration and biodiversity projects.
“We are incredibly proud to partner with Lichfield & Hatherton Canals Restoration Trust. This collaboration reflects our commitment to supporting community and cultural initiatives that make a positive impact on our environment and local heritage. Our teams are eager to volunteer their time and get involved in these meaningful projects.”
Jo Seabright, Customer Experience and Marketing & Communications Director at M6toll
Join us in supporting this incredible cause and making a difference in our community!
Let’s drive positive change together
Elderly Support – Making a Difference Together
As part of M6toll’s ongoing commitment to supporting meaningful causes, our first quarterly theme for 2026 focuses on supporting elderly people in our communities.
We’re inviting local organisations that provide care, companionship, and essential services for older individuals to apply for funding boosts of up to £1,250. These grants are designed to help projects that improve wellbeing, reduce isolation, and create positive impact for elderly residents across our region.
This initiative reflects our belief in the importance of caring for those who have given so much to our communities.
Quarter 1 funding applications are now open – complete the form below to apply.
Closing Date: Friday 6th February 2026