Driving Community Wellbeing: M6toll Supports Phoenix Dementia Support Group’s Initiatives
Midland Expressway Limited (MEL), operators of the M6toll, are proud to support Phoenix Dementia Support Group through their “In the Community” funding programme, reinforcing their commitment to supporting local communities and promoting mental health and wellbeing.
The M6toll has provided funding to support the Phoenix Dementia Support Group’s programme of inclusive events, activities, and trips designed to enhance mental wellbeing and create meaningful, lasting memories for those living with Dementia and Alzheimer’s, as well as their carers.
This initiative focuses on reducing isolation and fostering connection by offering safe, supportive environments where individuals can reconnect with themselves and others. Through shared experiences such as day trips, social gatherings, and creative activities, participants are given opportunities to build confidence, regain a sense of purpose, and feel part of a community.
The programme also provides vital support for carers, enabling them to share experiences, learn from one another, and access peer support. These interactions are key to helping carers feel understood while offering emotional relief.
Phoenix Dementia Support Group who are based in North Warwickshire, directly address the challenges faced by those affected by Dementia and Alzheimer’s by promoting dignity, inclusion, and understanding. Each activity creates a space where individuals are valued for who they are, rather than defined by their condition.
Jo Brett, External Communications Assistant at MEL, said:
“It was a real pleasure to visit the Phoenix Dementia Support Group and see first-hand the incredible impact they have, not only on those living with Dementia and Alzheimer’s, but also on their carers and families. A diagnosis like this can be extremely challenging, both for the individual and for the families who take on caring responsibilities. It was clear that everyone involved sees the group as one big family, a place to share joyful moments and create lasting memories, but also somewhere they can talk openly about their experiences in an environment where they feel comfortable, supported and understood. We’re honoured to be able to support such a wonderful and truly valuable group.”
Phil Knight, Chair of the Phoenix Dementia Support Group, added:
“We are incredibly grateful to M6Toll for their generous funding, which enables us to support people living with Alzheimer’s as well as their carers. This contribution makes a meaningful difference, helping us provide vital support, understanding, and a sense of community to everyone affected.”
With the support of the M6toll, Phoenix Dementia Support Group can continue to deliver these vital initiatives, helping ensure that no one feels alone or forgotten while promoting positive mental health and wellbeing outcomes for all involved.
pictured (left to right) Phil Knight (Phoenix Group) , Shaun Brown (Business Development Executive at M6toll), Audrey Kups and Phil Kups (Phoenix Group)
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M6toll Supports Tamworth and Lichfield Sea Cadets with Yard Clean‑Up Ahead of Unit Inspection
Midland Expressway Limited (MEL), operators of the M6toll, have supported Tamworth & Lichfield Sea Cadets by carrying out a clean‑up of the unit’s main yard ahead of their upcoming Royal Naval Parade and official inspection on 5th May.
Using one of its road sweepers, the M6toll team helped clear debris and refresh the outdoor space, ensuring the yard was safe, tidy and ready for inspection. The support forms part of M6toll’s ongoing commitment to supporting local community groups and youth organisations.
Tamworth & Lichfield Sea Cadets play a vital role in developing young people through nautical training, teamwork and leadership skills, providing opportunities that help build confidence and resilience. Maintaining safe and well‑presented facilities is an important part of creating a positive environment for cadets, volunteers and visiting inspectors alike.
Jo Brett, External Communications Assistant at M6toll, said: “After meeting members of the Sea Cadets team at a recent Support Staffs event we were delighted to offer our support to the Tamworth & Lichfield Sea Cadets ahead of their inspection by helping to freshen up their main yard. They provide fantastic opportunities for young people locally, and we’re proud to play a small part in supporting the important work they do in the community.”
A spokesperson for Tamworth & Lichfield Sea Cadets said: “We’re very grateful to M6toll for their support. The yard clean‑up has made a real difference and helped us prepare confidently for our inspection. It’s great to see local organisations working together to support young people.”
M6toll continues to work closely with local organisations and community groups across the region, supporting initiatives that make a meaningful difference. By offering practical support and resources, the company remains committed to helping communities thrive both on and off the road.
For more information about Tamworth & Lichfield Sea Cadets, visit: https://www.sea-cadets.org/tamworth
For media enquiries, please contact: pressoffice@m6toll.co.uk
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Making the yard spick and span! Phil Denny and Craig Smith from the M6toll with Gary and Maria Harborow First Lieutenant and Officer in Charge at Tamworth & Lichfield Sea Cadets
Back to newsM6toll Proudly Supports Holbrooks Community Care Association
Midland Expressway Limited (MEL), operators of the M6toll, are thrilled to announce that Holbrooks Community Care Association have been selected as a recipient of their “In the Community” funding aligning with their commitment to support local communities. The project aligns perfectly with placing a focus on supporting the elderly within the community.
The M6toll will provide £1,250 to help deliver a community-based programme offering practical, emotional, and social support. The project will focus on reducing isolation, increasing confidence, and ensuring older residents can access meaningful activities and appropriate guidance.
Holbrooks Community Care Association, based in Coventry, aims to provide targeted support for vulnerable individuals within this age group, improving their wellbeing, independence, and overall quality of life.
Mark Graham said, “We are incredibly grateful to M6toll for their generous support. Their contribution will make a real difference by helping us provide welcoming, inclusive spaces where older residents can connect, build friendships and stay active. For many, these groups are a vital lifeline — reducing isolation, improving wellbeing and strengthening community spirit. We sincerely thank M6toll for recognising the importance of supporting our older generation and investing in the people at the heart of our community.”
Jo Brett, External Communications Assistant, shared, “Our commitment to the welfare of our local community goes beyond the toll booths. We are proud to support Holbrooks Community Care Association and their important community-based programme project, focused on supporting the Elderly in our community to reduce isolation ensuring older residents can access meaningful activities and appropriate guidance.”
For more information about the projects, please visit www.holbrookscommunity.co.uk
For media enquiries, please contact: pressoffice@m6toll.co.uk
Keep a look out on our website and social media channels for information on our quarter two In the Community funding which will focus on Mental Health & Wellbeing
Claire Haymes, Project Support Worker at Holbrooks Community Care Association with our M6toll Project Champion, Ruth Webb
M6toll Project Champion Ruth Webb participating in some seated exercise at Holbrooks Community Care Association
Back to newsM6toll Launches 2026 In the Community Campaign with Focus on Elderly Support
As part of M6toll’s ongoing commitment to supporting meaningful causes through its ‘In the Community’ scheme, we’re proud to launch our 2026 campaign, starting with a focus on supporting elderly people in our communities.
This is the first of four quarterly themes for 2026, with each quarter dedicated to a different area of community support as voted for by M6toll’s colleagues.
Local charities, organisations, and community groups that provide care, companionship, and essential services for older individuals are now invited to apply for a funding boost of up to £1,250. This grant is designed to help projects that improve wellbeing, reduce isolation, and create a positive impact for those who have given so much to our communities.
Jo Brett, External Communications Assistance at M6toll, shared: “Supporting elderly people is about more than care, it’s about connection, dignity, and making sure no one feels alone. Through this quarter’s theme, we’re proud to help local organisations deliver initiatives that truly make a difference.”
Through the In the Community Scheme, M6toll aims to empower local groups working tirelessly to improve lives and strengthen community bonds. The funding is designed to help them grow their reach, enhance their programmes, and continue delivering positive initiatives.
Organisations interested in applying for the funding boost can find more information and apply by visiting HERE
For media enquiries, please contact: pressoffice@m6toll.co.uk
Driving Festive Cheer: M6toll Joins Forces with Help A Squaddie
Midland Expressway Limited (MEL), operators of the M6toll, are proud to announce their support for Help A Squaddie through their “In the Community” funding initiative. This partnership reflects MEL’s ongoing commitment to championing local causes and promoting wellbeing for those who have served our country.
Many veterans and their families face social isolation and financial hardship, particularly during the festive season. Christmas can be a difficult time for those struggling with loneliness, mental health challenges, or the costs associated with the holidays which is why we want to help bring some festive cheer to veterans and their families.
To support, Help A Squaddie will host a Christmas Party for veterans and their families, creating a welcoming space to come together, connect with others who understand their experiences, and enjoy the spirit of the season without financial pressure. The event will include a traditional Christmas meal, entertainment, and a special gift for the children of veterans. It aims to spread joy, strengthen community bonds, and remind veterans and their families that they are valued and not forgotten at Christmas.
Kerry Urquhart, CEO said: “We are incredibly grateful to M6toll and their In the Community scheme for generously funding our Christmas party and Christmas dinner for the veterans at The Russell Aston Home For Veterans. This celebration will bring together veterans who otherwise wouldn’t see anyone over the Christmas period, giving them companionship, warmth, and festive joy. Thank you for making a meaningful difference.”
Jo Brett, External Communications Assistant at M6toll, commented:
“We’re delighted to support Help A Squaddie in their wonderful mission to bring festive cheer to veterans and their families. This project truly embodies the spirit of Christmas and reflects our heartfelt commitment to our local community, bringing people together and spreading joy where it matters most.”
For more information about Help A Squaddie, please visit: https://helpasquaddie.org.uk
For details on M6toll’s Drive for Charity funding CLICK HERE
M6toll Proudly Supports Sports 4 Life Emotional Wellbeing and Mentoring Project
Midland Expressway Limited (MEL), operators of the M6toll, are thrilled to announce that Sports 4 Life have been selected as a recipient of their “In the Community” funding aligning with their commitment to support local communities. The project aligns perfectly with placing a focus on mental wellbeing in support of Mental Health Awareness Week (12 –18 May).
The M6toll will provide £1,250 to support the charity’s overriding goals which are to improve the mental health and emotional wellbeing of 80% of young people engaged in emotional wellbeing mentoring and significantly improve the life skills of 75% of young people engaged in emotional wellbeing mentoring. The funding will provide targeted emotional wellbeing mentoring support to 3 disadvantaged young people in the West Midlands for 12 months.
Sport 4 Life, based in Digbeth, Birmingham, is a sport-for-development and youth charity that works with people aged 11 to 29 across the West Midlands. They empower young people to reach their potential by providing the skills, qualifications and support they need to find work and shape successful futures by utilizing the power of sport.
Tom Clarke-Forrest, Founder & CEO, Sport 4 Life UK said; “We’re incredibly grateful to M6toll for their generous support during Mental Health Awareness Week. This funding will make a real difference – enabling us to provide a full year of dedicated mentoring to young people facing significant challenges with their mental health and wellbeing. At Sport 4 Life UK, we know that timely, tailored support can change the trajectory of a young person’s life, and partnerships like this help make that possible.”
Jo Brett, External Communications Assistant at M6toll, shared, “Our commitment to the welfare of our local community goes beyond the toll booths. We are proud to support Sport 4 Life and their important wellbeing and mentoring project, which aligns perfectly with our goal of highlighting mental health and raising the profile of charities and projects aimed at supporting our local community.”
For more information about the mentoring and wellbeing project and other services offered by Sports 4 Life, please visit Sport 4 Life UK | West Midlands Youth Employment Charity
For media enquiries, please contact: pressoffice@m6toll.co.uk
New funding pot launches for local mental health charities and projects
As part of the M6toll’s ongoing commitment to supporting meaningful causes through their ‘In the Community’ scheme, the company is launching their second quarterly theme for 2025 focused on mental health and are welcoming local charities and projects to apply for funding.
Local organisations dedicated to supporting individuals with mental health challenges can apply for funding boosts of up to £1,250, to help them deliver essential projects and initiatives that will make a positive contribution to the lives of people experiencing or recovering from mental illness.
This announcement comes ahead of Mental Health Awareness Week, organised by the Mental Health Foundation, which takes place from 12 to 18 May 2025. The theme for this year’s awareness week is ‘Community’, reflecting the vital role that supportive communities play in enhancing mental health and well-being.
Jo Seabright, Marketing & Communications and Customer Experience Director at M6toll shared, “We know how much a strong, supportive community can positively impact mental health and well-being. Through this quarter’s theme, we want to support local organisations who are creating those safe spaces and meaningful connections that change lives for the better.”
Through the In the Community Scheme, we aim to empower local organisations working tirelessly to create these supportive networks. The funding boosts are designed to help them continue their vital work, whether through running programs, providing resources, or extending their reach to those in need.
Organisations interested in applying for the funding boost in recognition of Mental Health Awareness Week can find more information and apply by visiting https://www.m6toll.co.uk/about-us/drive-for-charity/
M6toll Launches Drive for Charity partnership with Lichfield and Hatherton Canal Restoration Trust
M6toll is excited to announce the second of three 2-year strategic charity partnerships, with the Lichfield & Hatherton Canals Restoration Trust (LHCRT) as part of its Drive for Charity initiative, focusing on ‘Community and Culture.’
The Restoration Trust is entirely volunteer-led and is dedicated to restoring the historic 7-mile Lichfield Canal, which was completed in 1797 but was abandoned in 1954 due to the decline of the national inland waterways network. Their goal is to bring this significant waterway back to its former glory and recreate the gateway to the Birmingham Canal Navigations.
M6toll has a long-standing relationship with the Trust, as the Lichfield Canal Aqueduct spans the motorway, having been installed before the road opened to traffic in 2003. The aqueduct remains unconnected to the canal, as restoration continues.
This new 2-year partnership will focus on providing much-needed tools, equipment, and resources for personal and public safety to support the volunteer teams. As more sections of the canal are completed, the need for their maintenance increases. The funds will also support the Trust’s education programme with local communities, schools, and Scout groups on restoration and biodiversity projects.
The Trust now has an even greater emphasis on habitat improvements and making contributions to combating climate change through environmental management and recreating channel sections as open water.
Jo Seabright, Customer Experience and Marketing & Communications and Director at M6toll said “We are incredibly proud to partner with Lichfield & Hatherton Canals Restoration Trust. This collaboration reflects our commitment to supporting community and cultural initiatives that make a positive impact on our environment and local heritage. Our teams are eager to volunteer their time and get involved in these meaningful projects.” —
Bob Williams, LHCRT Finance and Funding Trustee added: ” We are delighted that M6toll is embarking on this partnership with us. Their support will provide vital resources to ensure the ongoing safety and efficiency of our dedicated volunteers as we continue to restore the Lichfield Canal, while supporting our work with local schools and youth groups.”
For further information regarding Drive for Charity please visit www.m6toll.co.uk/drive-for-charity
For further information regarding Lichfield & Hatherton Canal Restroration Trust, please visit LHCRT
For all media enquires, please contact pressoffice@m6toll.co.uk
M6toll fund Community Public Access Defibrillator
Midland Expressway Ltd (operators of the M6toll) have supported South Staffordshire First Responders (SSFR) group with a donation of £1,000 to fund a Community Public Access
Defibrillator.
Community First Responders {CFR) are groups of volunteers trained to a nationally recognised level by West Midlands Ambulance Servic-e and respond to 999 calls in their local communities. They can be vital in reaching those people suffering from medical emergencies fast, particularly in remote rural communities, prior to the arrival of an ambulance. On many occasions, the first few minutes are critical and simple interventions can be performed in order to save lives or prevent disability. CFR’s maybe requested to attend to medical emergencies such as cardiac arrests, diabetic emergencies, strokes, falls, and breathing problems. The charity provides trained volunteers in Codsall, Perton, Pattingham, Wombourne, Kinver and all the surrounding villages.
Matt Jevons, Founding Trustee of SSFR said: “This is a fantastic donation from the M6toll and is much more than we originally thought it might be. The money donated to us will go towards funding a Community Public Access Defibrillator, which is available 24/7. Anyone who needs to access the defibrillator in an emergency calls 999 and the operator will give them a key code to open the box. The defibrillator can be used by anybody and gives the operator verbal instructions how to use it.”
Ian Harvey, M6toll’s Drive for Charity Social Squad member added: “I am proud to champion South Staffordshire First responders. Public access to defibrillators is so important, it can literally be the difference between life and death. In my hometown of Tamworth, there are a few located around the area and it always makes me feel safer. South Staffordshire First Responders are ensuing local people feel safer in their communities.”
You can read another Drive for Charity Article Here to discover more of our work.
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