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M6toll Backs Bags for Brummies Campaign

December 12, 2019
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A Birmingham campaign that supports homeless people in the area has been backed by M6toll’s Drive for Charity scheme for the second year running.

Organised by Birmingham-based charity LoveBrum, the ‘Bags for Brummies’ campaign invites people from across the region to donate a selection of items which go into care packages for the homeless community, handed out in bags sponsored by M6toll.

Andy Cliffe, chief executive of M6toll said: “We are delighted to support Bags for Brummies again this year. We know that the winter months can be tough for those living on the streets, so we hope the bags can provide comfort this festive season.

“Our team will also be volunteering to help pack the bags we have sponsored, as we believe it is important to be fully involved in the projects we support.”

Paul Mitchell, executive director at LoveBrum, added: “It’s our aim to help and support the homeless community as much as possible, especially at this time of year, and our Bags for Brummies campaign is a great way to be able to spread a little cheer during these dark and cold winter months.

“We were blown away by people’s generosity and the incredible donations last year, as well as the number of amazing volunteers that selflessly gave up their time to pack these bags. We’d love to go bigger and better in 2019, and we need everyone’s help to be able to do this.”

With an estimated one in 73 people in Birmingham sleeping on the streets, LoveBrum has drawn up a wish list of essential supplies that includes hats, gloves, scarves, toiletries, sleeping bags and a £10 supermarket voucher*.

The bags are being packed in volunteer sessions from 26th November to 11th December and handed out at SIFA Fireside’s annual Christmas lunch on 13th December.

Last year, LoveBrum collected over 15,000 items and handed out more than 600 bags to those in need.

For further information, please visit:

We’ve now backed this campaign for three consecutive years. Read More About This Here.

Details of community and charity support given by M6toll as part of its Drive for Charity programme can be found at Drive for Charity.


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