By: Maxine Estevez
7th March 2019
Drive For Charity along M6toll Route
Britain’s only privately funded motorway has today launched a £45,000 scheme to support a wide range of community projects, charities and voluntary organisations across the Midlands.
M6toll’s Drive For Charity initiative has already donated more than £1million during the 15 years since the road opened, and the company is now calling on local people to help distribute this year’s cash.
An online competition will see £20,000 given to one ‘charity of the year’, and dozens of smaller awards made to community projects.
Andy Cliffe, chief executive of M6toll, said: “Our commitment to the welfare of our local community doesn’t end when people drive through the toll booths. We care about the towns and villages surrounding the motorway and our Drive For Charity scheme is designed to support them.
“A monthly cash fund of up to £1,500 will be given away to charities, schools, sports clubs or voluntary organisations helping to enhance the lives of local people.
“We are also seeking applications for our Drive For Charity Partner 2019 – one special charity that will receive £20,000 as the main focus of our support for 12 months. The winner will be selected through an online vote, so all charities across the region are invited to apply.”
Nominations for monthly Drive For Charity in the Community funding and applications for the Drive For Charity Partner 2019 competition can be made at 18.104.22.168
In total, £43,000 will be distributed through the scheme, with a further £2,000 set aside for charity appeals suggested by M6toll staff.
Organisations can apply for a funding boost of up to £1,500, with the M6toll Charity Committee keen to help those smaller causes that might not otherwise attract financial aid.
Andy added: “In recent years we have seen an increase in appeals for help from local charities, schools and sports clubs for whom an award of as little as £100 could mean the difference between children not taking part in football or proudly running out in a funded team kit.
“To name a few, last year we donated £500 towards the refurbishment of the children’s outpatient department at Good Hope Hospital in Sutton Coldfield and £500 for arts and craft materials for Special Needs Adventure Playground (S.N.A.P) in Cannock.
“We look forward to supporting many more local groups to make a positive difference along the route of the M6toll.”