M6toll Continues Two-Year Partnership with Midlands Air Ambulance Charity

M6toll is proud to announce the continuation of its two-year strategic partnership with Midlands Air Ambulance Charity as part of its Drive for Charity initiative, maintaining its focus on Saving Lives Through Education and Safety. 

Since the M6toll opened in 2003, the company has supported Midlands Air Ambulance Charity through ongoing fundraising and awareness initiatives, making it the charity’s longest-standing corporate partner. 

Over the past 21 years, M6toll has donated more than £500,000, helping to fund hundreds of lifesaving missions carried out by air ambulance helicopters and critical care cars. 

Building on this strong and longstanding relationship, the continued partnership will place a clear focus on education, training, and community engagement. During 2026, M6toll will support non-clinical courses by providing training, educational resources and equipment, while also delivering Train the Trainer programmes to help expand knowledge and impact within local communities. The partnership which has seen the M6toll act as headline sponsor of the Wear it Red campaign, will involve sponsoring more family and community events to further strengthen engagement and awareness. 

Maxine Bate, Communications Manager at M6toll, said: ” We are incredibly proud to continue our long-standing partnership with Midlands Air Ambulance Charity. Our commitment to enhancing education and promoting safety in our community has never been stronger. Together, we can make a significant impact and save more lives. “ 

Sophia Baker, Corporate Partnership Lead at Midlands Air Ambulance Charity, added: “The support we have received from M6toll over the past 21 years has been truly exceptional. Their continued partnership and focus on education and community initiatives will play a vital role in helping us reach more people and make an even greater impact across the region.” 

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